|
The prominent international exhibition Outdoor-2004 yearly helded in Fridrichshafen (Germany) was carried out from July 22 till July 25, 2004. BASK took part in it for the fourth time. The participation in the Outdoor exhibition became a good tradition and a great pride for BASK. For the few last years we had the excellent models to show at this exhibition. BASK is one of the first russian companies that routinely exhibit at Outdoor.
The BASK collection of the new season was displayed at the new 30 sq meters exhibition stand. Its original construction and modern design allowed to show all advantages of our models. Decorated with the Caucasus panorame and with the photos of expeditions of Denis Urubko and Valery Rozov , the wide BASK boof stood out against the numerous exhibition constructions.
The exclusive exhibits – the russian Golden Ice Axes (2002, 2004), fixed in the top piece of the stand,- absorbed the attention of professionals and exhibition guests.
We also exhibited another russian wonder – the eiderdown. Everyone could familiarize himself with its unique qualities.
As usual, the intensive work shedule of our representatives included many business meets: the president of International Climbing Assiciation (UIAA) made a visit to the BASK leaders; during the successful talks with the first persons of such companies as Beal, Boreal, Simond, Walltopia and others the agreement applyed to the mutually benefical were approached.
BASK managers mark the growth of the foreign audience’s interest to the BASK trademark.
30.07.2004
| 
