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One of the coldest regions of the world will soon feel the benefit of Pertex products. Russian company Bask has chosen Pertex to be its main supplier of fabrics for their range of down clothing and sleeping bags from 2004. This gives Pertex the ideal platform to push forward into a new market with a well-known and respected partner in the Russian outdoor industry.
Bask, a Moscow based manufacturer of high quality down products and extreme outdoor clothes and equipment is a well-known brand that has been established over the past twelve years. Bask has become synonymous with quality and durability. Bask has strong ambitions to enter the European market having established itself as the number one brand in the outdoor industry in Russia.
Bask is the only company in the world to use 100% pure Eiderdown for their ultra light garments. Eiderdown is unusually light and soft with unique thermal insulation.
The Bask range will be launched in the UK at the Harrogate Outdoor Show from 21 – 23 September 2003.
“Materials and technologies used for BASK products are selected after long research and tests in very rough climatic conditions. We offer the best that technological progress can give you today and we are therefore delighted to introduce Pertex in our range”, comments Vladimir Bogdanov, BASK General Director.
“The Russian market is an exciting new venture for us,” comments Paul Bolton, Pertex Sales Manager, “our products are perfectly suited for the Russian market and we are happy to be working with such a leading force in the outdoor industry. This partnership will provide a perfect platform for us to launch the Pertex brand in Russia, exclusively with Bask.”
The Pertex brand has expanded considerably over recent years through innovations like Pertex Quantum and Pertex Shield. The brand is now recognized throughout Europe and North America as a technical and high quality component brand in the outdoor industry. This will provide a solid base to start from as the Russian assault begins…
28.08.2003
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